Push Up
An elastic inner construction lifts and holds without using a removable insert.
FIT & MATERIALS
Push up underwear and the other ADDICTED technologies
Push up underwear supports from the inside and Pack Up shapes with a removable pad. Molded gives a smooth front without a centre seam, while Kango builds the support into a pair of shorts. They all answer the same question in their own way: how much support a day needs, and how many layers.
QUICK CHOICE
It starts with how it should feel
The strongest visual effect is not always the most comfortable one. What counts is how much support, room and inner structure feel right for the day ahead.
Pack Up
A water-resistant foam insert changes the shape and can be removed.
Molded
Heat shapes the fabric into a roomy front without a centre seam.
Kango
An internal support pouch in selected shorts can replace separate underwear.
SUPPORT
Push Up works from inside.
The elastic structure sits beneath the front panel, lifting and stabilising without a separate pad.
For anyone who likes a little support from morning to night, push up underwear is the natural starting point. Those who prefer less structure tend to get on better with Molded.
SHAPE
Pack Up, with or without the pad.
The insert can be worn or taken out, so the same brief or swim cut gives two different effects. The pads themselves are also sold separately, in the shop’s padding section. When it comes to washing, the care label of each piece has the last word, since not every material takes the same treatment.
OTHER SYSTEMS
Ring Up, Dick Up, Superbulk and Swimderwear.
These names cover different approaches to position, volume and use. Not every system comes in every cut, which is why each product carries the name of its own technology.
Removable ring
Ring Up uses a removable, stretchy silicone ring, fastened to a fabric strip with snaps, that lifts the front for more volume.
Separate guidance
The construction organises the front more deliberately than a single open pouch.
Added volume
A more structured front creates a noticeably fuller outline.
Water and land
A hybrid for situations where changing between underwear and swimwear is inconvenient.
The technology is only ever a tool. The same cut can feel right in several ways, depending on the day ahead.
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