Push Up
An elastic inner structure lifts and holds without a removable pad.
FIT & MATERIALS
Push up underwear and the other ADDICTED technologies, explained
A long Viennese day can start on the U-Bahn, run through the office and end on a terrace by the Donaukanal. ADDICTED builds support, shape and room into its underwear in different ways, and each one changes how that day feels.
IN SHORT
Four technologies, one line each
The names sound technical, but the idea is simple. Some lift, some shape, some give room, and one does away with a layer altogether.
Pack Up
A water-resistant foam insert gives a stronger shape and can be removed.
Molded
A heat-shaped front removes the centre seam and creates space.
Kango
An internal pouch in selected shorts gives support, so no separate underwear is needed.
SUPPORT
What push up underwear actually does
Inside ADDICTED push up underwear, an elastic construction sits beneath the front panel and lifts from below. There is no insert to lose in the wash, just a fuller line from the first coffee to the last drink.
It suits the days when you want a little more presence without anything that feels built up. For a smoother, quieter front, Molded takes the opposite route and shapes the fabric itself.
SHAPE
Pack Up, with or without the insert
With the water-resistant foam insert in place, the outline is stronger, and on a quieter day you simply take it out. Spare inserts are sold separately as Pack Up padding.
OTHER SYSTEMS
Ring Up, Dick Up, Superbulk and Swimderwear
The rest of the family handles position, separation and volume, plus one piece that moves between underwear and swimwear.
Integrated ring
Changes position and contour inside the front panel.
Separate guidance
Organises the front more deliberately than a single open pouch.
More volume
A more built-up front creates a fuller outline.
Water and dry land
A hybrid for days that run from the office to the Alte Donau with no time to change in between.
The product page names the technology inside each piece, together with its material and care details.
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