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Two models in black-and-white ADDICTED shirts in Barcelona

BARCELONA

ADDICTED underwear and swimwear for a Bulgarian summer

Barcelona, 2009, men’s swimwear: that was ADDICTED at the start, before the underwear, sportswear and everyday clothes arrived. A Bulgarian summer gives it plenty to do, from the Sea Garden in Varna to Sofia Pride on 13 June 2026.

Swimwear, and the park by the sea

ADDICTED swimwear is still at the heart of the range, with the daring swim brief at one end and classic shorts at the other. In Varna the Sea Garden stretches along the shore and is one of the symbols of the city, a park to walk through between a swim and dinner.

Model wearing ADDICTED swimwear on a beach

Mesh, the honest fabric

By the shop’s own verdict, mesh is the most honest fabric in men’s underwear: light, breathable and exactly as sheer as you want it. ADDICTED works it into jockstraps with a push-up pouch and into tank tops for the evening.

Model wearing white ADDICTED briefs indoors

The Saturday of Sofia Pride

Sofia Pride has taken to the streets every year since 2008. On Saturday 13 June 2026 the programme in Knyazheska Garden ran from an afternoon concert to a march at six. The concert closed with Dara, who in May gave Bulgaria its first Eurovision win, singing “Bangaranga”. Thousands then set off through the centre of the city.

Two models in colourful ADDICTED tank tops and denim

For shoppers in Bulgaria, ADDICTED underwear in all its forms, from everyday briefs to jockstraps, is at addictedshop.eu.

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