Two ADDICTED models in red and yellow clubwear facing one another
ADDICTED / Neon campaign

QUEER BULGARIA / 2026

Queer Bulgaria marches in Sofia and keeps growing beyond it

On 13 June 2026, Sofia Pride took to the streets under the banner “Different Together”, while a rival March for the Family walked through the city that same Saturday. That is queer Bulgaria in a single day. The capital still carries the march and much of the support, and the community is putting down roots in Varna, Plovdiv, Blagoevgrad and Dupnitsa as well.

Queer Bulgaria in numbers ↓

PUBLIC LIFE / PRIVATE CALCULATION

Being seen is still a decision.

Bulgaria has laws against discrimination and has added sexual orientation to parts of its criminal law. It still offers no legal framework for same-sex couples, while a 2024 amendment brought hostile language about sexual orientation and gender identity into school law.

The EU Fundamental Rights Agency’s survey, published in 2024, shows what that contradiction means on an ordinary evening out: whose hand you hold, which street you take home, how much of yourself you let people see.

75%

often or always avoid holding hands with a same-sex partner

46%

avoid certain places for fear of being assaulted

27%

describe themselves as fairly or very open about being LGBTIQ

THE RIGHTS LEDGER

Protection exists in pieces. Recognition is still missing.

2023

Europe tells Bulgaria to recognise queer families

The European Court of Human Rights found that offering same-sex couples no form of legal recognition or protection violated their right to family life. A framework has yet to follow.

2023

Sexual orientation enters parts of criminal law

Amendments added sexual orientation to provisions covering selected violent offences. The change does not amount to complete hate-crime protection, and gender identity remains outside those additions.

2024

A new restriction reaches the classroom

Parliament prohibited the direct or indirect “promotion” in schools of what the law calls non-traditional sexual orientation and gender identity different from biological sex.

2026

An EU judgment opens one route for gender documents

In the Shipova case, the EU court said Bulgaria could not refuse to register amended gender data in the specific situation of a citizen who had exercised free movement. The ruling is important, but it is not a universal domestic procedure.

LGBT rights in Bulgaria, the full story →

SOFIA / BETWEEN THE MARCHES

A crowd is one day. A community needs the rest of the year.

Sofia Pride 2026 began with a concert in Knyazheska Garden, marched along the capital’s boulevards and ended at an official after party in Toplocentrala. It was exactly the kind of day the rainbow briefs, jocks and tees of the ADDICTED Pride collection were made for. Held every year since 2008, the march is, in its organisers’ words, the largest event for equality and human rights in Bulgaria. The less visible story is what lets people meet, find help and carry on with their work for the rest of the year.

Rainbow Hub, legal and mental-health support, Single Step’s youth services and its bistro The Steps, the Sofia Pride Film Fest and the Queer Sofia archive give the capital a deeper structure. Some of that work has survived attack and disruption. Its strength lies in returning.

Gay Sofia between the marches →
ADDICTED model in a black and gold brief against a red mosaic wall
ADDICTED / Munich 2026 campaign

BEYOND THE CAPITAL

Local life cannot wait for Sofia to represent everyone.

Visibility becomes harder to sustain when people, services and media attention are concentrated in one city. Bulgaria’s Rainbow Network brings local organisers together without pretending their towns share the same conditions.

Two ADDICTED models wearing camouflage underwear in a sunlit studio
ADDICTED / Torino campaign
VARNA / PLOVDIV

Local groups give a city its own voice

Queer Varna describes itself as the first organisation in the Black Sea city to work specifically for LGBTI+ people, and in June 2026 its Varna Queer Fest welcomed artists from abroad for the first time, a drag queen from Drag Race España among them. Pogled in Plovdiv works in a different local context. Their value is not in becoming smaller copies of the capital, but in knowing where their own communities need connection.

Two ES Collection models wearing bright orange swim briefs under a clear blue sky
ES Collection / Miami campaign
BLAGOEVGRAD / DUPNITSA

A network makes small initiatives less isolated

Colour Wave connects activists in Blagoevgrad and Dupnitsa. Bilitis and GLAS launched the Rainbow Network in 2024, and by the network’s own count it has since trained more than 30 local activists, opening a route for knowledge, support and joint work to travel in more than one direction.

Queer Bulgaria beyond Sofia, from Varna to Plovdiv →
Five ADDICTED models in bright Pride looks surrounded by confetti
ADDICTED / Pride campaign

One capital can lead a movement. It cannot contain it.

Bulgaria / 2026

THREE LONG READS

LGBT rights in Bulgaria, gay Sofia and the work beyond the capital.

SUPPORT / FIRST-HAND SOURCES

The people doing the work, in Sofia and beyond.