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Two models in black-and-white ADDICTED shirts in Barcelona

BARCELONA

ADDICTED underwear for a summer on the Danube

Colour has been ADDICTED’s calling card since the label started making men’s swimwear and underwear in Barcelona in 2009. In Bratislava, where summer means the lakes and the Danube, that suits the season rather well.

The swim brief is the starting point

The first thing ADDICTED made was swimwear, and the swim brief is still at the centre of the label. In Bratislava its natural habitat is Zlaté piesky, the Golden Sands, a lake with beaches that make it the place to be on a hot weekend. Shorts take care of the days when a little more cover feels right.

Model wearing ADDICTED swimwear on a beach

Shape comes from construction

Some pieces of ADDICTED underwear are built to add shape. A Push Up piece lifts, a Pack Up piece fills out the front with a removable insert, and a Molded piece is shaped from the start, with a smooth front and no seam. The push-up jockstrap brings that lift to a cut the gay community embraced back in the 1950s and 1960s.

Model wearing white ADDICTED briefs indoors

Colour can leave the beach

The same bold colours run through the tanks, T-shirts, shorts and sportswear. Colour had its day in Bratislava on 18 July 2026, when around ten thousand people, by the organisers’ count, joined the Dúhový PRIDE march, whose theme was courage. The label has a small place in pop culture too. In the first season of Drag Race España, a pack of ADDICTED underwear and swimwear was the prize in one of the mini-challenges.

Two models in colourful ADDICTED tank tops and denim

Back in Slovakia, swim briefs, jockstraps and the rest of the ADDICTED range are at addictedshop.eu.

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