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Two models in black-and-white ADDICTED shirts in Barcelona

BARCELONA

ADDICTED underwear, from the “Zagreb Sea” to the Adriatic

Swimwear was where ADDICTED started, in Barcelona in 2009, and underwear, sportswear and everyday clothes followed. Zagreb has a “sea” of its own in Lake Jarun, and a Pride day in early June that fills the centre of the city with colour.

Swimwear first, and a lake in the city

Its swim range still covers everything from the daring swim brief to classic swim shorts. In Zagreb the summer swim means Lake Jarun, which the city’s tourist guides call the “Zagreb Sea” and describe as ideal for sunbathing or cooling off on hot summer days.

Model wearing ADDICTED swimwear on a beach

A lift that is not padding

Some of ADDICTED’s underwear is as much engineering as colour. A push-up pouch is shaped to lift and define without padding, Pack Up gives a fuller front with a foam insert, and Molded forms the garment without seams or stitches. The same ideas run through the ADDICTED jockstrap range.

Model wearing white ADDICTED briefs indoors

The first Saturday of June

Zagreb Pride held its 25th march on Saturday 6 June 2026. People gathered at Zrinjevac from about two in the afternoon, and at half past three the march set off through the centre of the city. The first march was held in 2002, so the 25th was something of an anniversary, and anniversaries are usually dressed up.

Two models in colourful ADDICTED tank tops and denim

At addictedshop.eu the whole ADDICTED range sits on one page, briefs and swim shorts included.

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